I’ve had the pleasure of working with Jasmine Antonick on numerous occasions. She’s a pro at her job, has hilarious stories and is always fun to be around. Jasmine is good at both the creative stuff AND the detail stuff, a combination not too many people have.


Sarah: Jasmine, can you tell us a little about what you do for DealMaker Media?

Jasmine:  Sure. It’s a bit grey, seeing as I don’t have an official title and my work varies from one day to the next; but I guess I’m everything from an idea talent scout, to a content curator and a people connector.

I work with a team of incredibly smart women in San Francisco to identify up-and-coming startups from around the globe and connect them to the people and companies who can help them shape their ideas and grow their business. This means finding VPs at media companies like MTV and brands like Coca-Cola and helping connect them to real cool startups.  We do this by growing a network of amazing people, and bringing them together at various events and conferences we produce.

Sarah: So about how much of your day is spent either making calls or meeting with people?

Jasmine: I can easily be on back to back calls all day when leading up to one of our bigger events like Under the Radar. This means I’m either interviewing startups to determine if we should invite them to present on our stage at one of our events, preparing keynote speakers and panelists, or getting to know what’s on the minds of people inside some really interesting organizations to see how my team can help them do bigger and better things.

I don’t do very many face-to-face meetings for a variety of reasons, but mostly because I talk to people who live and work all over the place.  In San Francisco I’m blessed, because it’s easy to bump into people you need or want to meet with while out at various tech parties.  But only so much ‘real business’ can be done over cocktails.

Sarah: How much work goes into each event that you put on?

Jasmine: Our team works on events for 4-6 months. We are addicted to “meaning.” This means that we research and constantly re-define the content, the presenters and even who should be in the audience. I know it’s cheesy, but our company is called Dealmaker Media. Putting people together in a room and sparking opportunities amongst them is what we do best. But it means we need to be OCD about creating those moments and knowing our network.

Sarah: What would you say is the most important thing you do?

Jasmine: Helping startups connect to people who can help them make their idea a reality. When I hear that a company got acquired or funded and I helped make that connection – it’s an awesome feeling.

Sarah: What advice would you give to someone looking to follow in your footsteps?

Jasmine:  A few things. First, our team operates in a “douche bag free environment.” We won’t work with people when their egos overshadow the end goal. Second, make sure everything you say and do has meaning and purpose. Third: always be open to new opportunities and ideas.

Sarah: You recently spent over a month in India without checking in with any technology. How important do you think it is to unplug every once and while?

Jasmine: The best people I’ve met (and who are the ones I measure myself against) are the ones who are painfully authentic. I say painful because I know I need to work on it and it pains me to see how easy it seems for them.  They know who they are, they’re transparent about their faults, they care about the human factor… Unplugging from the bombardment of media we subject ourselves to via our laptops, mobiles and tablets today is unhealthy.  Getting away from technology and diving into real, physical communities of humans was refreshing. It made me so grateful for what I have and it made me even more passionate about what I want to do with my life.

Sarah: So you’re back from vacation, you’re ready to go, what’s next for Jasmine Antonick?

Jasmine: It might sound altruistic, but although I’ve always loved connecting people and ideas; I think I’m going to start narrowing my focus on ideas that can change the world for the better. India reminded me how most of the world lives. I think I need to start hunting for more technology that positively impacts communities at need, more so than the next big app for finding the best restaurant in the Mission District in San Francisco…. 😉

Thanks for the interview Jasmine! If you’d like to keep up-to-date on what’s she doing, you can check out Under the Radar or follow her on Twitter.